Behind the Screens
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right.
Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens is produced by the Media Education Foundation.
This is part 1 of a five part clip. The remainder are available on YouTube. "But bein' this is a .44 Magnum, the most powerful handgun in the world, and it'll blow your head clean off, you've got to ask yourself a question...."
Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens is produced by the Media Education Foundation.
This is part 1 of a five part clip. The remainder are available on YouTube. "But bein' this is a .44 Magnum, the most powerful handgun in the world, and it'll blow your head clean off, you've got to ask yourself a question...."
posted by Glen Canning at
9:03 PM
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